Celebrating the longest running rivalry in sports.
The Army-Navy game is the longest running rivalry in sports with the first game between the Academies dating back to November 29, 1890! This particular game was the 117th meeting in their tenured history, played in Baltimore, Maryland at M&T Bank Stadium. USAA’s presence was felt throughout the event—both inside and outside the stadium—including a unique path through 'Raven’s Walk' leading into the stadium for game day.
A fully branded, interactive experience was constructed on site for fans attending the game. Virtual reality games, including a Quarterback Challenge and a Pass Catching photo opportunity, as well as a photo opportunity to be taken with game day uniforms were among the most popular game-day events.
Custom suite signage chronicling historic photographs from games past adorned multiple luxury suites for attendees to enjoy.
All work completed at Endeavor.
Creative Director: Bethany Crowley
