Brand identity, website, and social media look tools kit for Brooklyn-based aquatics company with a focus on aquascaping—the ultimate intersection of science, art, and natural beauty.
Launched in 2017, this startup sought to make an immediate impact in the aquascaping world, requiring a visual identity as powerful as the design of aquatic landscapes it was renowned for creating. The resulting brand identity playfully stacked the company's acronym (BHS) to simulate a perspective aquarium. It was supported with a vibrant color palette derived from the colors often found and associated with live, planted aquariums.
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