Each year prior to the NHL’s Entry Draft, TheHockeyWriters.com (THW) compiles it’s annual Draft Guide in which all the top prospects eligible for selection that year are detailed. In 2018, with tens of thousands of impressions per month, it was the perfect opportunity to help a historic corner of the hockey writing world carve out a cohesive visual identity to drive engagement for their mass of work.
The resulting look and feel — simple and bold — leaned heavily into the colors of the host city of Dallas that year and included a responsive typographic system to maximize THW's ability to create graphics across the digital ocean; from Facebook, Twitter, and the world of social media, to TheHockeyWriters.com itself.
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