Event and activation signage, wayfinding, luxury suite artwork, digital assets, and photo opportunities created for the annual Army-Navy game – played in Baltimore at M&T Bank Stadium in 2016.
The Army-Navy game is the longest running rivalry in sports with the first game between the Academies dating back to November 29, 1890! This particular game was the 117th meeting in their tenured history.
USAA’s presence was felt throughout the stadium — both in and out — including a unique path through Raven’s Walk leading into the stadium for game day.
A fully branded experience was also constructed on site for those attending the game to interact by playing virtual reality games, including a Quarterback Challenge and a Pass Catching photo opportunity, as well as the ability to participate a photo opportunity to be taken with game day uniforms.
Custom suite signage chronicling historic photographs from games past adorned multiple luxury suites for attendees to enjoy.
Created at Endeavor.
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