About Me
By developing and sustaining share-worthy brand stories, I ensure that a captivating narrative propels your brand forward, rather than leaving it grounded.
Throughout my career, I've operated at the intersection of sports, entertainment, higher education, and shopper marketing — leading award-winning brand identities, integrated campaigns, and retail activations. My focus is on creating powerful stories that connect people with their passions, drive consumer behavior, and elevate brand experiences.
No matter the industry, my approach combines analytical thinking with creative innovation, ensuring that every creative solution not only meets but exceeds client expectations. Because powerful storytelling isn’t just a driver of growth — it’s the bridge that connects brands with their audiences on an emotional level.
For the past two decades, Brooklyn, New York, has been my home. When I'm not shaping brand narratives, I'm building life stories with my two adventurous young children, often exploring the parks and play spaces of Greenpoint together.
Throughout my career, I've operated at the intersection of sports, entertainment, higher education, and shopper marketing — leading award-winning brand identities, integrated campaigns, and retail activations. My focus is on creating powerful stories that connect people with their passions, drive consumer behavior, and elevate brand experiences.
No matter the industry, my approach combines analytical thinking with creative innovation, ensuring that every creative solution not only meets but exceeds client expectations. Because powerful storytelling isn’t just a driver of growth — it’s the bridge that connects brands with their audiences on an emotional level.
For the past two decades, Brooklyn, New York, has been my home. When I'm not shaping brand narratives, I'm building life stories with my two adventurous young children, often exploring the parks and play spaces of Greenpoint together.
Awards & Honors
• Clio Awards — Bronze, Fan Engagement, Samsung's 'Shrines of Glory,' 2022
• Digiday Media Awards — Best Video Campaign, Samsung's 'Shrines of Glory,' 2022
• Webby Awards — Best Use of Data Driven Media, Samsung's 'Shrines of Glory,' 2022
• EDM Awards — Silver, Manhattan College "Experience the Uncommon," 2022
• Creamer Awards — Best Primary Logo, Sam Houston State Bearkats, 2020
• Digiday Media Awards — Best Video Campaign, Samsung's 'Shrines of Glory,' 2022
• Webby Awards — Best Use of Data Driven Media, Samsung's 'Shrines of Glory,' 2022
• EDM Awards — Silver, Manhattan College "Experience the Uncommon," 2022
• Creamer Awards — Best Primary Logo, Sam Houston State Bearkats, 2020
Thank you!