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Services: EVENT ACTIVATION, EXPERIENTIAL, KEY VISUALS, CONSUMER ENGAGEMENT, WAYFINDING
When USAA was announced as the presenting sponsor for the 2016 NFL Pro Bowl, they set out to create buzz and give back by hosting a number of military appreciation initiatives throughout the week. Chief among these was the opportunity for active military at Marine Corps Base Hawaii to meet Pro Bowl players and alums.
To support the event, signage, stage backdrops and collateral were created for 2016 Pro Bowl through partnership with USAA.
As part of the Pro Bowl game experience, a Pro Bowl Military Challenge Coin commemorating the 75th anniversary of the attack on Pearl Harbor was also created and used during the game’s coin toss.
All work completed at Endeavor.
Creative Director: Bethany Crowley
Creative Director: Bethany Crowley
