Whether you are shopping for groceries, commuting to work, or soaking up the rays on a beach, with NHL.tv or NHL Center Ice, hockey goes where you go. Developed with the Operations and Marketing teams at Disney Streaming Services, this full-scale digital campaign was designed to drive sales and engagement of NHL.tv and NHL Center Ice ahead of the 2018–19 NHL season.
These campaigns were executed across all devices through full site takeovers as well as social media advertising platforms.
To pull this off, I worked tirelessly with DSS's Director of Marketing and our creative team to strategize and execute on all of the digital assets required for both the "Hockey to Go" and "If It's Hockey..." campaigns — each of which spanned all NHL team sites, as well as NHL.com.
In addition to these, an eye-catching preseason digital campaign featuring some of the NHL's biggest stars was also enacted for the entirety of the 2018–19 preseason schedule.