While contracted with Bamtech at Disney Streaming Services, it was my job to work alongside the Director of Marketing and NHL team to ideate and bring to life digital content and marketing campaigns designed to drive sales and engagement of NHL.tv and NHL Center Ice.
These campaigns were executed across all devices through full site takeovers as well as social media advertising platforms.
Prior to the puck dropping to begin the 2018-19 NHL season, I was instrumental in producing all of the digital assets required for both the "Hockey to Go" and "If It's Hockey..." campaigns — both of which spanned all 31 NHL team sites, as well as NHL.com.
I also authored and executed the preseason takeover campaign, which ran on NHL.com for the entirety of the 2018-19 preseason.
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