Hockey goes where you go.
Services: Art Direction, Advertising
Whether you are shopping for groceries, commuting to work, or soaking up the rays on a beach, with or NHL Center Ice, hockey goes where you go. Developed with the Operations and Marketing teams at Disney Streaming Services, this full-scale digital campaign was designed to drive sales and engagement of and NHL Center Ice ahead of the 2018–19 NHL season.
These campaigns were executed across all devices through full site takeovers as well as social media advertising platforms.
To pull this off, I worked tirelessly with DSS's Director of Marketing and our creative team to strategize and execute on all of the digital assets required for both the "Hockey to Go" and "If It's Hockey..." campaigns — each of which spanned all NHL team sites, as well as
In addition to these, an eye-catching preseason digital campaign featuring some of the NHL's biggest stars was also enacted for the entirety of the 2018–19 preseason schedule.

All work completed at Disney Streaming Services.

Director: Jon Wirt
Senior Designer: David Cohen

You may also like

Back to Top