To create the future you want, it takes heart. It takes determination. It takes a Mastodon.
Services: Campaign Development, Messaging, media Strategy
To increase applications, inquiries, and drive consideration for the Indiana-based university, Purdue University Fort Wayne (PFW) partnered with MogoSME. Together, we targeted a new class of prospective Mastodon freshmen with an energetic campaign built on the power of the herd.
By geolocating the state of Indiana and a 120 mile radius around Fort Wayne, PFW's campaign had the Mastodon-sized footprint it needed to ensure it was reaching the right audiences. But without engaging creative, they only had half the picture. This is where MogoSME stepped in to bring the herd together.
Making first use of a new university look and feel developed by Ologie, we brought to life a full campaign's worth of assets to make certain that future students would make the thunderous impact of a Mastodon.
"To pursue a career that will take you further, it takes a commitment to work harder. It takes a willingness to dream bigger. It takes a Mastodon."
The Impact of a Herd
Despite having to navigate uncertain waters due to the Covid-19 pandemic, this inaugural campaign saw an increase in applications and inquiries while building on and maintaining brand recognition.
Program-specific messaging was introduced in the Summer beginning with Education and Engineering. Through the Summer, engagement and site visitation saw increases when compared to brand-only assets from prior campaigns.
Starting in the Fall, Instagram stories were leveraged and provided scale among high school students, successfully driving brand awareness to prospecting audiences.
Key CAMPAIGN Results: