To college sports fans, football isn't just a game. It's a way of life.
Services: Campaign Development, Messaging, media Strategy
The most diehard college football fans build literal shrines to their teams, filled with all sorts of memorabilia, mementos and other collectibles. Our creative concept celebrated these fans and positioned the Samsung Neo QLED TV as the ultimate centerpiece for every shrine to enhance the game-day viewing experience.
With a campaign strategy designed to deliver creative specific to each team’s fan base, we needed to achieve scalability in production. To solve for this, each spot was shot featuring a specific team. The set was then redressed and populated with another team's colors, memorabilia, and collectibles, and shot again. This process was repeated twenty times to produce over 125 pieces of creative content for CTV, programmatic banners and videos, and social posts.
This campaign won multiple awards following its launch, including Clio Sports Bronze for Fan Engagement, Digiday Media Awards for Best Video Campaign, and Webby Awards for Best Use of Data Driven Media.
All work completed at MogoSME.
Chief Creative Officer: Walter Whitman
Creative Director: Jason Vogel
Senior Art Director: Jacob Gale
Copywriter: Sean Azze
Chief Creative Officer: Walter Whitman
Creative Director: Jason Vogel
Senior Art Director: Jacob Gale
Copywriter: Sean Azze
Key CAMPAIGN Results:
(2018–2022)
(2018–2022)
57.7 Million
Impressions
99%
Video Completion Rate on CTV
6.9%
Brand lift on social
