The path for every player starts here.
Services: Strategy, positioning, identity, guidelines, messaging, Production
In order to tell a meaningful story for US Youth Soccer—the largest youth affiliate and member of U.S. Soccer—we first had to unite the organization’s state associations and programs around a strong national brand.
The resulting “Path for Every Player” platform served as an overarching theme to communicate the vast developmental benefits provided by and inspire US Youth Soccer’s associations and programs with a clearly defined brand essence, mission and vision.
By owning every stage of youth soccer, the brand is empowered to tell multiple stories under an authentic and distinct position. In addition to a refined brand story and position, the brand’s identity and supporting visual elements evolved to present a more cohesive, modern and professional look across all consumer touchpoints.

All work completed at MogoSME.

Creative Director: Jason Vogel
Managing Director: Conor O'Flaherty
Senior Designer: Brandon Cabassa
Junior Designer: Mackenzie Kruse
Copywriter: Jon Hans
As an extension of the US Youth Soccer (USYS) brand, MogoSME worked with numerous State Associations under the USYS banner to refresh identities to better align with the updated USYS brand identity, revamp websites, produce social media graphics packages, and more.
Though more than twenty State Associations were engaged, below are just a few examples of the work that was produced under the creative direction of MogoSME's Creative Director, Jason Vogel:
Alaska Youth Soccer
Vermont Soccer Association
Florida Youth Soccer Association
Illinois Youth Soccer
Hawaii Youth Soccer Association
North Carolina Youth Soccer Association:

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