I help brands of all sizes tell their stories to win the hearts of their audiences.

I do this by creating and maintaining brand stories that are worth sharing; because a compelling narrative is all the difference between your brand taking flight or idling on the tarmac.
I've spent the majority of my career at the intersection of sports, entertainment, and higher education where I've led award-winning brand identities, integrated campaigns, and more through powerful brand stories that connect people with their passions.
For the last twenty years I've called Brooklyn, New York home. When I'm not creating brand stories, I'm busy creating life stories with my two adventurous young kids. I can often be found at any number of parks and play spaces in Greenpoint with them in tow.

Awards & Honors
• Clio Awards — Bronze, Fan Engagement, Samsung's 'Shrines of Glory,' 2022
• Digiday Media Awards — Best Video Campaign, Samsung's 'Shrines of Glory,' 2022
• Webby Awards — Best Use of Data Driven Media,  Samsung's 'Shrines of Glory,' 2022
• EDM AwardsSilver, Manhattan College "Experience the Uncommon," 2022
• Creamer Awards — Best Primary Logo, Sam Houston State Bearkats, 2020
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